Easy. There are three BIG reasons, actually.
The first reason is breathwork, which is the main modality used in this program. Breathwork is the practice of applying awareness, intention, and technique to the act of breathing in order to elicit an outcome beyond the exchange of gases in your body. The respiratory system, in fact, is also like a release valve for emotions and experiences, allowing us to breathe through difficult moments and process heightened emotions in real time. The breath also allows for the excavation of deep-seated, repressed emotions and belief systems from unhealed traumas that have been written in the body like lines of code, influencing your thoughts, behaviours, words, and decisions. Your breath will help you release old beliefs, meet your most authentic self, anchor in new beliefs, and create a reality based on a future you want to call in. That's the power of the breath, a power available to all human beings at all times. The fundamental byproducts of breathwork are healing and spiritual awakening, and so when you breath with awareness, intention, and a particular technique consistently over time, the potential for transformation is limitless - limited, in fact, only by you, the practitioner, and the transformation that you are capable of holding.
The second reason is the use of the companion workbook, which provides structure, consistency, and the opportunity to help you imagine and hold the vision for your future self on your daily journey. But the workbook's purpose is more than just self-reflection - it is a strategic means to work with the ego, not against it (because the ego will always resist change...such is why change can be so damn difficult). By bringing the egoic mind into the daily and weekly practice, you are, in effect, training it to join the resistance (in this case, resistance to the status quo), meaning that not only will you have your body on your side, your mind will be your running partner - not your enemy. This is not to say that all resistance to change will be removed, but that a large portion will be. The structure of the workbook and daily exercises also provide you with focus, direction, and intention (there's that word again!), and when you provide human beings with focus, direction, and intention...(combined with a desire for change)...change becomes inevitable, not just a mere possibility.
If the first and second reasons are body and mind, respectively, then the third reason is indeed, spirit. The third reason is the container itself - The Lightning Shift - and what it means that you're drawn to this program in the first place. This program is intense. Make no mistake about it. It is not for the faint of heart, or those who have not yet learned to see the darkness for the great teacher that it is. However you came to this page, you have already faced and overcome great obstacles in your life, and yet there is still more (beautiful) work to do. You have an important mission in this world, and you are needed now...more than ever. You are called to create an impact, but know - in your soul - that there is something that needs to be released. Something that you need to let go of before continuing to rise on your journey. The only pre-requisite for joining this program is a belief that you can do it, and so if you're here, I'm betting that you've already bridged that gap (or are in the process of doing so).
This is a place to move mountains; for complete trust, surrender, and transformation. But know this: I'm not asking you to trust me (Chelsea) or the program...I'm asking you to trust yourself. This program is just a map, but it is you who must take the steps. If you're feeling any resistance right now - get curious about it; where do your fears live? This program will take about an hour of your time each day...that's so little time, and yet, each minute holds the potential for infinite possibility. In fact, on the transformation journey, the instant you open to that possibility and say, "I accept whatever comes next," there is a really good chance that the Earth will open up beneath your feet, eliciting a free-fall into a completely different reality. Such is the case here.